One of the toughest parts about being a content writer at a marketing agency is juggling the demands of all the clients. Here at Brafton, I could be personally writing for many different clients at once, and editing the copy for many others too. All told, I could be involved with the copy for dozens of different businesses at one time. Considering that each and every client has particular needs for their content and they all address a different audience, this can be a lot to think about and handle at any given moment.
As content marketing grows in popularity, there’s no denying its impact on company sales, sentiment, and reputation. According to SkilledUp, 88 percent of decision makers credit content marketing with driving sales, 83 percent with customer referrals, and 75 percent with customer loyalty...READ MORE