Smarter, not harder

We are extremely fortunate to have clients who are always looking for ways to do things smarter. They are thought-leaders, marketers, writers, researchers, product and technology gurus who know that knowledge is power. Our clients have found ways for their teams to benefit from using Sorc'd that dramatically help the bottom line. Here are a few examples:

As a marketing tool:

Create more relevant content, faster and improve SEO

  • Develop a more fluid research process that improves focus on unique, relevant content that delivers higher engagement rates.
  • Create more effective, authentic and relevant content more efficiently.
  • Cut operational costs lost from re-researching.

Efficiently develop inbound marketing tools

  • Build an invaluable repository of information that's easy to access and filter through for everyone.
  • Create infographics, whitepapers, blog and social posts, and email with quality, third-party supporting research.
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Benefit from collective insight

  • Gain valuable insight into different areas of the business with a shared knowledge base.
  • Break down information silos.

As a sales tool:

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Build more effective pitches, faster

  • Customize presentations and proposals.
  • Create more effective, authentic and relevant content more efficiently.
  • Improve information sharing across teams and disciplines with limited budget and resources.

Cross reference client and industry insights

  • Build an invaluable repository of information that's easy to access and filter through for everyone.
  • Gain valuable insight into different areas of the business with a shared knowledge base.
  • Break down information silos.

Create ideal target lists

  • Clip information on what your ideal customer looks like.
  • Snip pieces of information about companies, such as: company growth rate, industry growth rate, age of business, industry type, annual revenue.
  • Save and share account information privately on how clients are performing - what and how they improved.

As a PR tool:

Strengthen press releases in a timely manner

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  • By saving interesting tidbits of information as you read your daily dose of trade publications, you can easily recall important information to add to press releases when you need them.
  • By collaborating across teams, you get a more comprehensive look at how to best position your message and why it is important.

Keep track of PR clippings

  • Remember the days of clipping magazine and newspaper articles and lugging around a 10 pound binder? No more, please. Simple highlight and save the clipping by client.
  • Save clippings and share them with clients in real time. You can send via email to the client, the client can access clippings via Sorc'd, and you can share the story via social channels with one click.
  • Tag snippets with labels, such as quotes or stats, or specific people mentioned or quoted.

As a media buying tool:

Track industry trends

  • Keep track of audience insights, advertising analytics, media and product usage, and more in one area.
  • Give each member of your team a digital resource to snip from, such as comScore, Nielsen, Google Trends, Infosys, Digiday or Adweek, and you'll have the most comprehensive, unbiased look at the marketplace.

Highlight exceptional results

  • Save snippets of what worked/didn't work out of your clients' campaign reviews (optional: and ask them to do the same).
  • Build a systematic approach to saving and sharing this information in order to continually improve results.
  • Add Sorc'd as a differentiator from other media buying companies

As a research tool:

Strengthen papers and speeches

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  • Students and teachers alike love the simple recall that Sorc'd provides. They simply snip while they are reading, and know that they don't have to keep all of that information in their head. They just keep moving, knowing that Sorc'd has everything saved and organized.
  • The one click adding feature to Microsoft Word and Powerpoint, as well as within Google Docs is the easiest way to cite important findings.

Thought-leaders increase their influence with more followers

  • Contributors clip their own works to highlight to the Sorc'd community of writers, marketers, and more.
  • Members may follow others they find interesting, or are snipping from similar categories as themselves.